Trade Promotion Analyst

About This Course

A Trade Promotion Analyst in the retail (offline and omni-channel) industry focuses on evaluating and optimizing promotional activities to drive sales and profitability. This course equips learners with the skills to analyze promotion performance, track KPIs such as uplift, ROI, discount effectiveness, and sales impact, and generate insights for better campaign planning. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards for analysis and reporting. The program emphasizes promotion analysis, pricing and discount strategy, and data-driven decision-making in competitive retail environments. Learners will understand how to measure campaign effectiveness, optimize trade spend, and improve category performance across channels. By the end of the course, they are prepared for roles in trade promotion and retail analytics, with career progression into category management, commercial strategy, and marketing leadership positions.

Key Responsibilities

• Analyze the effectiveness of trade promotions and in-store campaigns across offline and omnichannel retail channels
• Monitor promotional spend, sales uplift, and ROI to optimize trade investments
• Develop reports and dashboards on promotion performance and customer response
• Evaluate pricing, discount, and merchandising strategies to improve revenue and market share
• Collaborate with sales, marketing, and category teams to plan and execute data-driven trade promotions

Growth Path

Tools Used

Perfect For

Business and Commerce Graduates | Retail & FMCG Professionals | Sales and Marketing Aspirants | Category and Merchandising Professionals | Data Analytics Enthusiasts | Individuals Interested in Trade Marketing and Commercial Analytics

Fee Structure