Pricing/Promotion Analyst

About This Course

A Pricing/Promotion Analyst in the retail (offline and omni-channel) industry focuses on optimizing pricing strategies and promotional activities to drive sales, margins, and customer engagement. This course equips learners with the skills to analyze price elasticity, track promotion performance, and evaluate KPIs such as sales uplift, conversion rates, and discount effectiveness. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards for pricing and promotion analysis. The program emphasizes dynamic pricing, promotion optimization, and data-driven decision-making in competitive retail environments. Learners will understand how to balance profitability with customer demand, design effective discount strategies, and improve campaign ROI across channels. By the end of the course, they are prepared for roles in pricing and retail analytics, with career progression into commercial strategy, category management, and merchandising leadership positions.

Key Responsibilities

• Analyze pricing trends and customer purchasing behavior across offline and omnichannel retail channels
• Design and evaluate promotional campaigns to maximize sales and profitability
• Monitor competitor pricing and recommend pricing strategies
• Track promotion performance and measure ROI using sales and customer data
• Collaborate with merchandising, marketing, and category teams to optimize pricing and promotional effectiveness

Growth Path

Tools Used

Perfect For

Business and Commerce Graduates | Retail & E-commerce Professionals | Marketing and Category Management Aspirants | Data Analytics Enthusiasts | Sales & Revenue Management Professionals | Individuals Interested in Retail Strategy and Consumer Insights

Fee Structure