Revenue/Monetization Analyst

About This Course

A Revenue/Monetization Analyst improves revenue outcomes by analyzing pricing, packaging, conversion funnels, and monetization KPIs. Work includes tracking trials-to-paid conversion, ARPU, NRR/GRR, upgrades/downgrades, churn impact on revenue, discounting patterns, and plan mix. Analysts identify which segments monetize best, where revenue leaks occur in purchase/renewal funnels, and support pricing experiments by measuring conversion, revenue, and retention impacts. They build dashboards, forecast revenue effects of pricing changes, and partner with product, sales, and finance to align monetization strategy. Strong understanding of unit economics (CAC, LTV, contribution) helps quantify trade-offs. Tools include SQL, BI dashboards, Excel models, and product analytics platforms. The role suits candidates who like commercial analytics and can progress into revenue ops, pricing leadership, or analytics leadership.

Key Responsibilities

• Revenue funnel analysis
• pricing tests
• conversion drivers
• ARPU/NRR tracking

Growth Path

Tools Used

Perfect For

SaaS/e-comm revenue-focused analysts

Fee Structure