Growth Analyst

About This Course

A Growth Analyst improves acquisition, activation, and retention through funnel analysis, cohort tracking, segmentation, and experimentation. The role measures channel performance and user quality, identifies onboarding drop-offs, and evaluates lifecycle/CRM impact. Analysts design and analyze experiments—creatives, landing pages, messaging, offers, referrals—quantifying uplift and ROI while monitoring guardrails. They segment users to target interventions (high-intent, high-value, churn-risk) and support CAC/LTV thinking for budget decisions. Tools include SQL, BI dashboards, attribution/analytics platforms, and lifecycle tools (CleverTap/MoEngage/Braze). The role suits candidates who enjoy fast iteration, metrics, and cross-functional collaboration, and can progress into growth analytics lead, CRM leadership, or product growth roles.

Key Responsibilities

• Growth funnels
• cohort retention
• campaign/CRM impact
• experimentation tracking

Growth Path

Tools Used

Perfect For

Product/marketing analytics aspirants

Fee Structure