Customer/Usage Analyst

About This Course

A Customer/Usage Analyst focuses on how users actually use a product and how usage links to adoption, retention, and expansion. The role builds usage metrics and dashboards—active users, frequency, feature adoption, time-to-value—and segments users by behavior (power users, dormant users, new adopters). Analysts identify friction points in key journeys, detect churn signals (declining usage, failed actions), and partner with product and customer success teams to improve onboarding, in-app guidance, and support content. Ensuring clean event tracking and consistent definitions is critical so insights are trusted. Tools include SQL, product analytics platforms (Mixpanel/Amplitude), BI dashboards, and Excel. The role suits candidates interested in customer behavior and product improvement and can grow into product analytics lead, customer success strategy, or product roles.

Key Responsibilities

• Analyze customer behavior, product usage patterns, and engagement metrics to generate actionable insights
• Monitor adoption, retention, churn, and feature utilization across SaaS products
• Develop dashboards and reports to track customer health and product performance KPIs
• Identify opportunities to improve user experience, onboarding, and customer retention strategies
• Collaborate with product, customer success, marketing, and engineering teams to drive data-driven product decisions.

Growth Path

Tools Used

Perfect For

Computer Science and Engineering Graduates | Business and Analytics Professionals | Product and Customer Success Aspirants | SaaS and Technology Professionals | Data Analytics Enthusiasts | Individuals Interested in Customer Insights and Product Growth

Fee Structure