Customer/Usage Analyst

About This Course

A Customer/Usage Analyst focuses on how users actually use a product and how usage links to adoption, retention, and expansion. The role builds usage metrics and dashboards—active users, frequency, feature adoption, time-to-value—and segments users by behavior (power users, dormant users, new adopters). Analysts identify friction points in key journeys, detect churn signals (declining usage, failed actions), and partner with product and customer success teams to improve onboarding, in-app guidance, and support content. Ensuring clean event tracking and consistent definitions is critical so insights are trusted. Tools include SQL, product analytics platforms (Mixpanel/Amplitude), BI dashboards, and Excel. The role suits candidates interested in customer behavior and product improvement and can grow into product analytics lead, customer success strategy, or product roles.

Key Responsibilities

• Usage segmentation
• feature engagement
• churn signals
• onboarding analysis
• dashboards

Growth Path

Tools Used

Perfect For

Product/SaaS analytics-focused candidates

Fee Structure