Product Analyst

About This Course

A Product Analyst improves product outcomes using behavioral data, funnels, cohorts, and experiments. They track how users move through key journeys (signup → activation → purchase), where they drop off, and how cohorts retain over time. The role defines product KPIs (activation, retention, feature adoption), builds dashboards, and runs deep dives to identify drivers behind performance changes. Experimentation is a core capability: designing A/B tests, selecting success and guardrail metrics, validating tracking, and interpreting results to guide rollouts. Product Analysts partner closely with product managers, design, engineering, and sometimes growth/CRM teams to translate insights into roadmap changes. Tools commonly include SQL for event data, product analytics platforms (Amplitude/Mixpanel), and BI tools. The role suits candidates who combine analytical rigor with product thinking and can grow into senior product analytics, analytics lead roles, or product management.

Key Responsibilities

• Funnel/cohort
• A/B tests
• feature adoption
• dashboards
• insight recommendations

Growth Path

Tools Used

Perfect For

Interested in apps/SaaS/e-comm product growth

Fee Structure