Process/Quality Analyst (BPO)
Profile Code: AL-MDA-04
- ₹8 LPA (Median Salary)
- Lecture Duration 2hrs
- Course Duration 8 Weeks
Skills You Learn: Quality Assurance & Control | Process Improvement Methodologies | Root Cause Analysis | KPI & SLA Management | Data Analysis & Reporting | Advanced Excel | Process Documentation | Lean Six Sigma Basics | Audit & Compliance Management | Stakeholder Communication
Overview Video
About This Course
A Process/Quality Analyst (BPO) in the media, advertising, and PR industry focuses on ensuring service quality, process efficiency, and compliance across client delivery operations. This course equips learners with the skills to monitor quality KPIs, conduct audits, and analyze performance metrics such as accuracy, turnaround time (TAT), and client SLAs. Participants gain hands-on experience with tools like Excel, along with exposure to SQL and BI dashboards for reporting and analysis. The program emphasizes quality assurance, process improvement, and performance optimization in fast-paced, client-driven environments. Learners will understand how to identify process gaps, reduce errors, and enhance service delivery standards. By the end of the course, they are prepared for roles in quality and process analytics, with career progression into quality management, operations excellence, and service delivery leadership positions.
Course Content
4 modules · 8 weeks · 2hrs/dayGA4 Course
The **GA4 Course** covers basic to advanced concepts for Process and Quality Analysts (BPO) in the Media, Advertising, and PR industry, including Google Analytics 4 fundamentals, property setup, event tracking, conversion tracking, audience creation, user journey analysis, traffic source analysis, campaign performance measurement, engagement metrics, funnel exploration, attribution models, custom reports, predictive insights, ecommerce tracking, data integration, KPI monitoring, dashboard creation, automated reporting, compliance monitoring, and performance optimization to improve digital campaign quality, operational efficiency, customer experience, and data-driven business decision-making.
Ads Platforms Course
The **Ads Platforms Course** covers basic to advanced concepts for Process and Quality Analysts (BPO) in the Media, Advertising, and PR industry, including Google Ads, Meta Ads Manager, LinkedIn Ads, campaign setup, audience targeting, keyword planning, bidding strategies, budget management, ad creatives, conversion tracking, A/B testing, remarketing, campaign optimization, quality score analysis, performance reporting, ROI measurement, compliance monitoring, dashboard creation, automation, and cross-platform analytics to evaluate advertising performance, improve campaign quality, maximize marketing effectiveness, and support strategic business growth.
BI Course
The **BI Course** covers basic to advanced business intelligence concepts for Process and Quality Analysts (BPO) in the Media, Advertising, and PR industry, including data integration, data transformation, data modeling, KPI development, dashboard creation, interactive visualizations, campaign performance analytics, quality monitoring dashboards, customer engagement reporting, trend analysis, predictive analytics, DAX fundamentals, drill-through reports, automated reporting, executive dashboards, forecasting visualization, performance monitoring, data storytelling, compliance reporting, and business intelligence techniques to transform marketing and operational data into actionable insights for continuous process improvement and strategic decision-making.
Excel Course
The **Excel Course** covers basic to advanced concepts for Process and Quality Analysts (BPO) in the Media, Advertising, and PR industry, including workbook management, formulas, functions, data validation, sorting, filtering, conditional formatting, Pivot Tables, Pivot Charts, XLOOKUP, INDEX-MATCH, Power Query, Power Pivot, campaign performance analysis, quality score tracking, KPI reporting, statistical functions, dashboards, What-If Analysis, Solver, VBA automation, trend analysis, reconciliation, data visualization, operational reporting, and interactive dashboards to analyze marketing operations, improve process quality, enhance reporting accuracy, and support data-driven business decisions.
Key Responsibilities
- Monitor process quality and compliance standards
- Conduct quality audits and transaction evaluations
- Analyze process performance metrics and identify gaps
- Prepare quality reports and dashboards
- Implement quality improvement initiatives
- Track SLA and KPI adherence
- Perform root cause analysis and recommend corrective actions
- Develop process documentation and standard operating procedures (SOPs)
- Coordinate with operations teams to improve service delivery
- Drive continuous improvement and process optimization programs
Growth Path
Tools Used
Perfect For
Business and Commerce Graduates | Aspiring Quality and Process Analysts | Professionals Interested in BPO and Service Operations | Individuals Seeking Careers in Media, Advertising, and PR Operations | Professionals Interested in Continuous Improvement and Operational Excellence
Fee Structure
Mentor
Analytics Learners
Professional Analyst & Mentor
Explore Various Career Paths in Media / Advertising / PR
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