Financial Analyst

GA4 Course

The **GA4 Course** covers basic to advanced concepts for Financial Analysts in the Media, Advertising, and PR industry, including Google Analytics 4 fundamentals, event-based tracking, user acquisition analysis, traffic source reporting, conversion tracking, audience segmentation, attribution models, campaign performance measurement, custom events, ecommerce analytics, funnel exploration, retention analysis, predictive metrics, audience insights, dashboard creation, report customization, BigQuery integration, KPI monitoring, marketing performance analysis, and data-driven reporting to optimize digital campaigns, improve ROI, and support strategic financial decision-making.

MMP Tools Course

The **MMP Tools Course** covers basic to advanced concepts for Financial Analysts in the Media, Advertising, and PR industry, including Mobile Measurement Partner (MMP) platforms such as AppsFlyer, Adjust, Branch, and Singular, mobile attribution, campaign tracking, install attribution, in-app event tracking, user acquisition analytics, conversion measurement, fraud detection, cohort analysis, retention reporting, lifetime value (LTV) analysis, deep linking, ROI measurement, dashboard creation, performance reporting, marketing analytics, data integration, and attribution modeling to optimize advertising spend, improve campaign effectiveness, and support data-driven financial analysis.

SQL Course

The **SQL Course** covers basic to advanced concepts for Financial Analysts in the Media, Advertising, and PR industry, including database fundamentals, SELECT queries, filtering, sorting, joins, aggregate functions, GROUP BY, HAVING, subqueries, Common Table Expressions (CTEs), window functions, CASE statements, views, stored procedures, indexing, query optimization, transaction management, financial data extraction, campaign revenue analysis, customer analytics, budgeting reports, profitability analysis, data validation, and large dataset management to retrieve, transform, and analyze financial and marketing data for accurate reporting and strategic decision-making.

BI Course

The **BI Course** covers basic to advanced business intelligence concepts for Financial Analysts in the Media, Advertising, and PR industry, including data integration, data transformation, data modeling, KPI development, dashboard creation, interactive visualizations, financial performance dashboards, campaign ROI analysis, revenue reporting, budget monitoring, profitability analysis, predictive analytics, DAX fundamentals, drill-through reports, automated reporting, executive dashboards, forecasting visualization, performance monitoring, data storytelling, and business intelligence techniques to transform financial and marketing data into actionable insights for business growth and strategic decision-making.

Excel Course

The **Excel Course** covers basic to advanced concepts for Financial Analysts in the Media, Advertising, and PR industry, including workbook management, formulas, functions, data validation, sorting, filtering, conditional formatting, Pivot Tables, Pivot Charts, XLOOKUP, INDEX-MATCH, Power Query, Power Pivot, financial modeling, budgeting, campaign cost analysis, revenue forecasting, profitability analysis, statistical functions, dashboards, What-If Analysis, Solver, VBA automation, KPI reporting, variance analysis, financial reporting, and interactive dashboards to analyze financial performance, optimize budgets, improve campaign profitability, and support data-driven business decisions.