Operations Analyst (BPO/Services)

Ads Platforms Course

The **Ads Platforms Course** covers basic to advanced concepts for Operations Analysts (BPO/Services) in the Media, Advertising, and PR industry, including campaign setup, account structure, audience targeting, keyword planning, ad creation, budget management, bidding strategies, conversion tracking, remarketing, campaign optimization, A/B testing, performance monitoring, audience segmentation, attribution models, ad quality metrics, automation rules, reporting, dashboard analysis, ROI measurement, and multi-channel campaign management to optimize advertising performance, improve operational efficiency, and support data-driven marketing decisions.

GA4 Course

The **GA4 Course** covers basic to advanced concepts for Operations Analysts (BPO/Services) in the Media, Advertising, and PR industry, including Google Analytics 4 fundamentals, event-based tracking, user acquisition analysis, traffic source reporting, audience segmentation, engagement metrics, conversion tracking, ecommerce analytics, funnel exploration, path analysis, predictive insights, custom events, custom dimensions, attribution reporting, audience building, dashboard creation, integration with Google Ads, BigQuery connectivity, performance reporting, and data-driven optimization to measure digital campaigns, improve customer experiences, and support strategic business growth.

Looker/Power BI Course

The **Looker/Power BI Course** covers basic to advanced business intelligence concepts for Operations Analysts (BPO/Services) in the Media, Advertising, and PR industry, including data integration, data transformation, data modeling, KPI development, dashboard creation, interactive visualizations, campaign performance dashboards, operational analytics, customer engagement reporting, marketing performance analysis, predictive analytics, DAX or LookML fundamentals, drill-through reports, automated reporting, executive dashboards, forecasting visualization, performance monitoring, data storytelling, and business intelligence techniques to transform operational and marketing data into actionable insights for strategic planning and business optimization.

Excel Course

The **Excel Course** covers basic to advanced concepts for Operations Analysts (BPO/Services) in the Media, Advertising, and PR industry, including workbook management, formulas, functions, data validation, sorting, filtering, conditional formatting, Pivot Tables, Pivot Charts, XLOOKUP, INDEX-MATCH, Power Query, Power Pivot, campaign performance analysis, operational reporting, budget tracking, statistical analysis, dashboards, What-If Analysis, Solver, VBA automation, KPI reporting, trend analysis, resource planning, data visualization, MIS reporting, and interactive dashboards to analyze operational and marketing data, improve campaign efficiency, and support informed business decision-making.