Marketing Analyst

About This Course

A Marketing Analyst measures marketing performance and improves ROI by analyzing channel and campaign data. The role tracks funnel metrics from impressions/clicks to leads, conversions, and revenue using KPIs like CAC, ROAS, CTR, CVR, and LTV (where available). Analysts build dashboards, identify drivers of changes (creative fatigue, targeting, landing page issues), recommend budget allocation, and support experimentation. They often improve measurement hygiene (UTMs, tracking, attribution) and interpret results carefully due to attribution limitations. Tools include GA4, ad platforms, Looker Studio/Power BI, Excel, and SQL in mature teams. The role suits candidates who like growth metrics and cross-functional work and can progress to growth analytics or marketing analytics leadership.

Key Responsibilities

• Analyze digital marketing performance and customer acquisition metrics
• Monitor campaign effectiveness across channels
• Conduct customer segmentation and behavioral analysis
• Measure ROI, conversion rates, and marketing funnel performance
• Develop dashboards and marketing performance reports
• Identify growth opportunities and market trends
• Evaluate pricing, promotions, and competitor activities
• Support A/B testing and experimentation initiatives
• Forecast campaign outcomes and customer lifetime value
• Provide data-driven recommendations to optimize marketing strategies and business growth.

Growth Path

Tools Used

Perfect For

Digital Marketing Professionals | E-commerce Professionals | Marketing Executives | Business Analysts | Growth Marketers | Product Marketers | Data Analysts | MBA Graduates | CRM & Performance Marketing Specialists | Early-Career Internet and E-commerce Aspirants

Fee Structure