Marketing Analyst

About This Course

A Marketing Analyst measures marketing performance and improves ROI by analyzing channel and campaign data. The role tracks funnel metrics from impressions/clicks to leads, conversions, and revenue using KPIs like CAC, ROAS, CTR, CVR, and LTV (where available). Analysts build dashboards, identify drivers of changes (creative fatigue, targeting, landing page issues), recommend budget allocation, and support experimentation. They often improve measurement hygiene (UTMs, tracking, attribution) and interpret results carefully due to attribution limitations. Tools include GA4, ad platforms, Looker Studio/Power BI, Excel, and SQL in mature teams. The role suits candidates who like growth metrics and cross-functional work and can progress to growth analytics or marketing analytics leadership.

Key Responsibilities

• SKU productivity
• promo impact
• vendor scorecards
• demand/seasonality
• margin analysis

Growth Path

Tools Used

Perfect For

Retail/e-comm commercial analytics

Fee Structure