Category Analyst

About This Course

A Category Analyst in the internet and e-commerce industry focuses on managing and optimizing product categories to drive sales, profitability, and customer experience. This course equips learners with the skills to analyze category performance, track KPIs such as sales, margins, assortment mix, and conversion rates, and identify growth opportunities. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards for data analysis and reporting. The program emphasizes assortment planning, pricing and promotion analysis, and data-driven merchandising strategies. Learners will understand how to optimize product mix, improve category visibility, and enhance customer engagement. By the end of the course, they are prepared for roles in category and merchandising analytics, with career progression into category management, business strategy, and e-commerce leadership positions.

Key Responsibilities

• Analyze category performance and sales trends
• Monitor product assortment and pricing strategies
• Conduct customer and market analysis
• Track category KPIs and profitability metrics
• Develop dashboards and performance reports
• Identify growth opportunities and demand patterns
• Evaluate competitor activities and market share
• Support merchandising and inventory decisions
• Optimize promotions and category strategies
• Provide data-driven recommendations to improve category performance and customer experience.

Growth Path

Tools Used

Perfect For

E-commerce Professionals | Category Managers | Business Analysts | Merchandising Executives | Marketing Professionals | Data Analysts | MBA Graduates | Retail Professionals | Product Analysts | Early-Career Internet and E-commerce Aspirants

Fee Structure