Growth/Retention Analyst
Profile Code: AL-ECM-02
- ₹8.5 LPA (Median Salary)
- Lecture Duration 2hrs
- Course Duration 10 Weeks
Skills You Learn: Growth Analytics | Customer Retention Analysis | Cohort Analysis | Funnel Analytics | Customer Segmentation | A/B Testing & Experimentation | SQL | Advanced Excel | Power BI & Dashboards | Data Visualization | Predictive Analytics | Customer Lifetime Value (CLV) Analysis
Overview Video
About This Course
A Growth/Retention Analyst in the internet and e-commerce industry focuses on driving user acquisition, engagement, and long-term customer retention through data-driven insights. This course equips learners with the skills to analyze user behavior, track KPIs such as conversion rates, repeat purchase rate, churn, and customer lifetime value (CLV), and identify opportunities for growth. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards, along with exposure to product and marketing analytics platforms. The program emphasizes funnel analysis, cohort analysis, and experimentation (A/B testing) to optimize user journeys and improve retention. Learners will understand how to personalize experiences, reduce churn, and maximize customer value. By the end of the course, they are prepared for roles in growth and retention analytics, with career progression into growth strategy, product analytics, and digital business leadership positions.
Course Content
4 modules · 10 weeks · 2hrs/dayExcel Course
The **Excel Course** covers basic to advanced concepts for Growth and Retention Analysts in the Internet and E-commerce industry, including workbook management, formulas, functions, data validation, sorting, filtering, conditional formatting, Pivot Tables, Pivot Charts, XLOOKUP, INDEX-MATCH, Power Query, Power Pivot, customer cohort analysis, retention analysis, churn tracking, revenue analysis, campaign performance, statistical functions, dashboards, What-If Analysis, Solver, VBA automation, KPI reporting, customer lifetime value (CLV) analysis, sales forecasting, and interactive dashboards to measure user growth, optimize retention strategies, improve customer engagement, and support data-driven business decisions.
SQL Course
The **SQL Course** covers basic to advanced concepts for Growth and Retention Analysts in the Internet and E-commerce industry, including database fundamentals, SELECT queries, filtering, sorting, joins, aggregate functions, GROUP BY, HAVING, subqueries, Common Table Expressions (CTEs), window functions, CASE statements, views, stored procedures, indexing, query optimization, transaction management, customer data extraction, retention analysis, churn reporting, cohort analysis, purchase behavior analysis, campaign reporting, data validation, and large dataset management to retrieve, transform, and analyze customer and business data for strategic growth and retention planning.
Power BI/Tableau Course
The **Power BI/Tableau Course** covers basic to advanced business intelligence concepts for Growth and Retention Analysts in the Internet and E-commerce industry, including data integration, data transformation, data modeling, DAX or calculated fields, KPI development, dashboard creation, interactive visualizations, customer acquisition dashboards, retention analytics, churn analysis, cohort reporting, customer lifetime value (CLV) dashboards, predictive analytics, drill-through reports, automated reporting, executive dashboards, performance monitoring, forecasting visualization, data storytelling, and business intelligence techniques to transform customer and sales data into actionable insights for sustainable business growth and customer retention.
ERP Course
The **ERP Course** covers basic to advanced concepts for Growth and Retention Analysts in the Internet and E-commerce industry, including ERP fundamentals, customer order management, inventory management, procurement processes, warehouse operations, sales and distribution, master data management, workflow automation, customer lifecycle tracking, order fulfillment, returns management, pricing management, report generation, dashboard creation, user roles, approvals, system integration, operational analytics, performance monitoring, and ERP reporting to streamline business operations, improve customer satisfaction, enhance retention strategies, and support data-driven growth across e-commerce operations.
Key Responsibilities
- Analyze customer acquisition and retention metrics
- Monitor user engagement and lifecycle performance
- Conduct cohort and funnel analysis
- Identify churn drivers and retention opportunities
- Develop dashboards and growth performance reports
- Evaluate marketing campaign effectiveness and ROI
- Perform customer segmentation and behavioral analysis
- Design and measure retention strategies and loyalty initiatives
- Support A/B testing and experimentation programs
- Provide data-driven recommendations to improve user growth, engagement, and lifetime value
Growth Path
Tools Used
Perfect For
E-commerce Professionals | Growth Marketers | Product Analysts | Business Analysts | CRM & Retention Specialists | Digital Marketing Professionals | Data Analysts | MBA Graduates | Customer Success Professionals | Early-Career Internet and E-commerce Aspirants
Fee Structure
Mentor
Analytics Learners
Professional Analyst & Mentor
Explore Various Career Paths in Internet / E-commerce
Related analyst roles inside the same industry.
