Growth/Retention Analyst

About This Course

A Growth/Retention Analyst in the internet and e-commerce industry focuses on driving user acquisition, engagement, and long-term customer retention through data-driven insights. This course equips learners with the skills to analyze user behavior, track KPIs such as conversion rates, repeat purchase rate, churn, and customer lifetime value (CLV), and identify opportunities for growth. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards, along with exposure to product and marketing analytics platforms. The program emphasizes funnel analysis, cohort analysis, and experimentation (A/B testing) to optimize user journeys and improve retention. Learners will understand how to personalize experiences, reduce churn, and maximize customer value. By the end of the course, they are prepared for roles in growth and retention analytics, with career progression into growth strategy, product analytics, and digital business leadership positions.

Key Responsibilities

• Analyze customer acquisition and retention metrics
• Monitor user engagement and lifecycle performance
• Conduct cohort and funnel analysis
• Identify churn drivers and retention opportunities
• Develop dashboards and growth performance reports
• Evaluate marketing campaign effectiveness and ROI
• Perform customer segmentation and behavioral analysis
• Design and measure retention strategies and loyalty initiatives
• Support A/B testing and experimentation programs
• Provide data-driven recommendations to improve user growth, engagement, and lifetime value

Growth Path

Tools Used

Perfect For

E-commerce Professionals | Growth Marketers | Product Analysts | Business Analysts | CRM & Retention Specialists | Digital Marketing Professionals | Data Analysts | MBA Graduates | Customer Success Professionals | Early-Career Internet and E-commerce Aspirants

Fee Structure