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Experimentation (A/B) Analyst

Profile Code: AL-SAS-02

  • 13 LPA (Median Salary)
  • Lecture Duration 2hrs
  • Course Duration 12 Weeks

Skills You Learn: A/B Testing & Experiment Design | Statistical Analysis & Hypothesis Testing | Product Analytics & User Behavior Analysis | Conversion Rate Optimization (CRO) | SQL, Python & Data Visualization | Cohort Analysis & Customer Segmentation | SaaS Metrics & KPI Measurement | Data-Driven Decision Making & Stakeholder Communication

₹52,404₹65,505
20% Early Bird Discount
Enroll Now Course Content

Overview Video

Experimentation (A/B) Analyst

About This Course

An Experimentation Analyst in the software product/SaaS industry focuses on designing, executing, and analyzing experiments to improve product performance and user experience. This course equips learners with the skills to run A/B tests, define success metrics, and analyze results to make data-driven decisions. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards, along with exposure to experimentation and product analytics platforms. The program emphasizes hypothesis testing, experimental design, and statistical analysis in product environments. Learners will understand how to measure impact, validate product changes, and optimize user journeys through continuous experimentation. By the end of the course, they are prepared for roles in experimentation and product analytics, with career progression into growth strategy, product management, and data science leadership positions.

Course Content

4 modules · 12 weeks · 2hrs/day
1

SQL Course

The SQL course Basics to Advance provides learners with a strong foundation in querying and managing product and user data stored in relational databases. Participants learn SQL syntax, database concepts, SELECT statements, filtering, sorting, joins, aggregate functions, grouping, subqueries, views, and basic data manipulation techniques. Through hands-on exercises and SaaS product datasets, learners develop practical skills to retrieve, organize, and analyze user behavior, conversion, and engagement data, supporting effective A/B testing and product experimentation.

2

Python/R Course

The Python/R Course Basics to Advance equips learners with advanced analytical and statistical programming skills for experimentation and product analytics. Participants learn data preprocessing, statistical testing, hypothesis validation, A/B test analysis, regression techniques, probability distributions, visualization, automation, and performance optimization using Python or R. Through real-world SaaS experimentation projects, the course prepares learners to analyze experimental results, validate product changes, and make data-driven product decisions.

3

Experimentation Platforms Course

The Experimentation Platforms Course Basics to Advance focuses on designing, executing, and monitoring controlled experiments using modern A/B testing platforms. Participants learn experiment design, randomization, audience segmentation, traffic allocation, feature flagging, success metrics, statistical significance, experiment monitoring, result interpretation, and rollout strategies. Through practical product scenarios, the course develops the skills required to run reliable experiments that optimize product performance, user engagement, and conversion rates.

4

Microsoft Excel Course

The Microsoft Excel Course Basics to Advance provides comprehensive training in organizing, analyzing, and presenting experimentation data using advanced spreadsheet techniques. Participants learn advanced formulas, PivotTables, PivotCharts, lookup functions, conditional formatting, Power Query, dashboards, What-If Analysis, statistical functions, and reporting automation. Through hands-on A/B testing projects and product datasets, the course enables learners to summarize experiment outcomes, visualize key metrics, and generate professional reports that support product strategy and business decision-making.

Key Responsibilities

  • Design and analyze A/B tests and experiments to evaluate product features and user experience changes
  • Define hypotheses, success metrics, and experiment frameworks to drive data-driven decisions
  • Monitor user behavior, conversion rates, and engagement metrics to measure experiment impact
  • Develop dashboards and statistical reports to communicate experiment results and recommendations
  • Collaborate with product, engineering, marketing, and design teams to optimize product performance and user growth

Growth Path

Experimentation (A/B) AnalystSenior Product AnalystGrowth Analytics ManagerProduct Analytics ManagerHead of Product Analytics & Experimentation

Tools Used

SQLPython/RExperimentation PlatformsExcel

Perfect For

Computer Science and Engineering Graduates | Data Science and Analytics Professionals | Product Managers and Product Analysts | Software and SaaS Professionals | Growth and Marketing Analysts | Individuals Interested in Product Optimization and Experimentation

Fee Structure

Fee DetailsAmount
Programme Fee₹65,505
★ Full Payment Gets 20% Early Bird Discount · save ₹13,101
Total Fee (After Discount)₹52,404

Mentor

AL

Analytics Learners

Professional Analyst & Mentor

3.5(1444 reviews)