Campaign/Performance Analyst

About This Course

A Campaign/Performance Analyst in the shipping, logistics, and 3PL industry focuses on evaluating marketing campaigns and operational initiatives to drive customer acquisition and business growth. This course equips learners with the skills to track KPIs such as campaign ROI, conversion rates, lead generation, and channel performance. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards, along with exposure to marketing analytics platforms. The program emphasizes campaign analysis, performance tracking, and data-driven optimization in competitive logistics markets. Learners will understand how to evaluate campaign effectiveness, optimize marketing spend, and improve targeting strategies. By the end of the course, they are prepared for roles in marketing and performance analytics, with career progression into growth marketing, business strategy, and commercial leadership positions.

Key Responsibilities

• Monitor and analyze the performance of marketing and customer acquisition campaigns across shipping, logistics, and 3PL channels
• Track campaign KPIs such as leads, conversions, customer engagement, and ROI
• Develop dashboards and reports to measure campaign effectiveness and optimize spending
• Analyze customer and market data to identify trends and improve campaign strategies
• Collaborate with marketing, sales, and business teams to execute data-driven performance initiatives

Growth Path

Tools Used

Perfect For

Business and Marketing Graduates | Logistics and Supply Chain Professionals | Digital Marketing Aspirants | Data Analytics Enthusiasts | Sales and Customer Experience Professionals | Individuals Interested in Marketing Analytics and Business Growth

Fee Structure