Campaign/Performance Analyst

Microsoft Excel Course

The Microsoft Excel course provides learners with a strong foundation in campaign reporting and performance analysis using Microsoft Excel. Participants learn workbook management, formulas, functions, tables, PivotTables, PivotCharts, sorting, filtering, conditional formatting, data validation, charts, and reporting techniques. Through hands-on exercises and real-world marketing datasets, learners develop practical skills to organize campaign data, measure performance metrics, analyze trends, and create professional reports that support data-driven marketing and business decisions.

Power BI Course

The Power BI course equips learners with the skills to transform campaign and performance data into interactive dashboards and actionable business insights. Participants explore data import, Power Query, data modeling, DAX calculations, KPI development, campaign performance visualization, audience segmentation, report publishing, scheduled refresh, dashboard optimization, and data storytelling. Through practical marketing scenarios and hands-on projects, the course prepares learners to monitor campaign effectiveness, optimize marketing performance, and support strategic decision-making.

SQL Course

The SQL course focuses on querying, managing, and analyzing campaign and customer data stored in relational databases. Learners master advanced SQL queries, joins, subqueries, common table expressions (CTEs), window functions, aggregate functions, indexing, query optimization, stored procedures, and data transformation techniques. Through hands-on projects and real-world marketing datasets, the course enables participants to extract campaign insights, automate reporting, evaluate marketing performance, analyze customer behavior, and support data-driven optimization of digital marketing initiatives.