Attribution Analyst
Profile Code: AL-TRV-01
- ₹10 LPA (Median Salary)
- Lecture Duration 2hrs
- Course Duration 12 Weeks
Skills You Learn: Marketing Attribution Modeling | Customer Journey Analytics | Digital Marketing & Campaign Analytics | Conversion Funnel Analysis | Customer Acquisition & ROI Measurement | Data Visualization & Dashboarding | Excel, SQL, Google Analytics & BI Tools | Strategic Marketing Decision-Making
Overview Video
About This Course
An Attribution Analyst in the travel and hospitality industry focuses on measuring and optimizing the impact of marketing channels on bookings and revenue. This course equips learners with the skills to analyze customer journeys across touchpoints, track KPIs such as conversion rates, channel contribution, and return on ad spend (ROAS), and assign credit to different marketing efforts. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards, along with exposure to marketing and attribution analytics platforms. The program emphasizes attribution modeling, funnel analysis, and campaign performance optimization in multi-channel environments. Learners will understand how to evaluate channel effectiveness, optimize marketing spend, and improve customer acquisition strategies. By the end of the course, they are prepared for roles in marketing and attribution analytics, with career progression into growth marketing, digital strategy, and marketing leadership positions
Course Content
3 modules · 12 weeks · 2hrs/dayMicrosoft Excel Course
The Microsoft Excel course Basic to Advance provides learners with a strong foundation in spreadsheet management and analytical reporting for attribution analysis. Participants learn workbook management, formulas, functions, tables, PivotTables, charts, sorting, filtering, conditional formatting, data validation, and reporting techniques. Through hands-on exercises and real-world business datasets, learners develop practical skills to organize, analyze, and present attribution data, enabling accurate performance measurement and informed business decision-making.
RMS Tools Course
The RMS Tools course Basic to Advance equips learners with the skills to analyze risk, performance attribution, and portfolio metrics using industry-standard Risk Management System (RMS) tools. Participants explore data integration, performance measurement, attribution analysis, benchmark comparison, risk reporting, portfolio analytics, scenario analysis, data validation, and reporting workflows. Through practical business scenarios, the course prepares learners to generate accurate analytical insights that support investment evaluation, performance monitoring, and strategic decision-making.
Power BI Course
The Power BI course Basic to Advance focuses on transforming attribution and performance data into interactive dashboards and actionable business insights. Learners master data import, Power Query, data modeling, DAX calculations, relationships, interactive visualizations, KPI dashboards, report publishing, row-level security, scheduled refresh, and performance optimization. Through hands-on projects and real-world datasets, the course enables participants to build dynamic reports, automate performance analysis, and deliver meaningful insights that support portfolio evaluation and business decision-making.
Key Responsibilities
- Analyze customer booking journeys and marketing touchpoints across travel and hospitality channels
- Measure the effectiveness of digital campaigns and attribution models to determine booking drivers
- Track conversion metrics, customer acquisition costs, and channel performance
- Develop dashboards and reports to optimize marketing spend and customer acquisition strategies
- Collaborate with marketing, revenue management, and digital teams to improve campaign ROI and customer engagement.
Growth Path
Tools Used
Perfect For
Business and Marketing Graduates | Travel and Hospitality Professionals | Digital Marketing Aspirants | Data Analytics Enthusiasts | Revenue and Customer Experience Professionals | Individuals Interested in Marketing Analytics and Customer Insights
Fee Structure
Mentor
Analytics Learners
Professional Analyst & Mentor
Explore Various Career Paths in Travel / Hospitality
Related analyst roles inside the same industry.
