Marketing Mix/Brand Analyst

About This Course

A Marketing Mix/Brand Analyst in the FMCG industry focuses on evaluating marketing effectiveness and optimizing brand performance across channels. This course equips learners with the skills to analyze marketing mix variables such as pricing, promotions, distribution, and advertising, and measure their impact on sales and market share. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards, along with exposure to marketing analytics techniques. The program emphasizes brand performance tracking, campaign analysis, and data-driven decision-making in competitive consumer markets. Learners will understand how to assess ROI, optimize media spend, and support brand strategy through insights. By the end of the course, they are prepared for roles in marketing and brand analytics, with career progression into brand management, marketing strategy, and commercial leadership positions.

Key Responsibilities

• Analyze brand performance and market trends
• Evaluate marketing mix effectiveness across product, price, promotion, and place
• Monitor sales and campaign performance
• Conduct consumer and competitor analysis
• Develop marketing dashboards and reports
• Measure ROI of marketing initiatives
• Identify growth opportunities and market segments
• Support brand strategy and product positioning
• Forecast demand and campaign outcomes
• Provide data-driven recommendations to improve brand performance and market share

Growth Path

Tools Used

Perfect For

Marketing Professionals | Brand Managers | FMCG Executives | Business Analysts | Market Research Professionals | MBA Students & Graduates | Product Marketing Professionals | Data Analysts | Consumer Insights Professionals | Early-Career Marketing Aspirants

Fee Structure