Marketing Mix/Brand Analyst
Profile Code: AL-FMC-01
- ₹6.5 LPA (Median Salary)
- Lecture Duration 2hrs
Skills You Learn: Sales analytics | Excel/SQL | performance management
About This Course
A Marketing Mix/Brand Analyst links marketing drivers to sales and brand outcomes using structured reporting and MMM-style thinking. They combine spend, reach, distribution, price, and research metrics to guide media and brand strategy decisions. Tools include Excel/BI and sometimes R/Python. The role can progress to brand analytics lead or marketing strategy roles.
Key Responsibilities
- Territory dashboards
- beat productivity
- distribution KPIs
- trend analysis
Growth Path
AnalystSales Ops LeadSales Manager
Tools Used
ExcelBICRM/SFASQL (some)
Perfect For
FMCG sales ops roles
Fee Structure
Fee DetailsAmount
1st Installment (25%)₹28,392
2nd Installment (50%)₹56,784
Final Installment (25%)₹28,392
Total Fee₹1,13,568
Full Payment Gets 20% Early Bird Discount
Total Fee (After Discount)₹91,000
Mentor
AL
Analytics Learners
Professional Analyst & Mentor
4.8(147 reviews)
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