Marketing Mix/Brand Analyst
Profile Code: AL-FMC-01
- ₹6.5 LPA (Median Salary)
- Lecture Duration 2hrs
- Course Duration 12 Weeks
Skills You Learn: Marketing Mix Modeling | Brand Analytics | Consumer Insights | Market Research | Data Analysis | Advanced Excel | SQL | Power BI & Dashboards | Campaign Performance Analysis | Demand Forecasting | Statistical Analysis | Strategic Marketing
Overview Video
About This Course
A Marketing Mix/Brand Analyst in the FMCG industry focuses on evaluating marketing effectiveness and optimizing brand performance across channels. This course equips learners with the skills to analyze marketing mix variables such as pricing, promotions, distribution, and advertising, and measure their impact on sales and market share. Participants gain hands-on experience with tools like Excel, SQL, and BI dashboards, along with exposure to marketing analytics techniques. The program emphasizes brand performance tracking, campaign analysis, and data-driven decision-making in competitive consumer markets. Learners will understand how to assess ROI, optimize media spend, and support brand strategy through insights. By the end of the course, they are prepared for roles in marketing and brand analytics, with career progression into brand management, marketing strategy, and commercial leadership positions.
Course Content
4 modules · 12 weeks · 2hrs/dayExcel Course
The **Excel Course** covers basic to advanced concepts for Marketing Mix and Brand Analysts in the FMCG industry, including workbook management, formulas, functions, data validation, sorting, filtering, conditional formatting, Pivot Tables, Pivot Charts, XLOOKUP, INDEX-MATCH, Power Query, Power Pivot, sales analysis, brand performance tracking, pricing analysis, market share analysis, promotional effectiveness, statistical functions, dashboards, What-If Analysis, Solver, VBA automation, KPI reporting, budgeting, campaign performance analysis, and interactive dashboards to evaluate marketing effectiveness, optimize brand strategies, and support data-driven business decisions.
BI Course
The **BI Course** covers basic to advanced business intelligence concepts for Marketing Mix and Brand Analysts in the FMCG industry, including data integration, data transformation, data modeling, KPI development, dashboard creation, interactive visualizations, brand performance analytics, sales trend analysis, promotional effectiveness reporting, market share dashboards, customer insights, predictive analytics, DAX fundamentals, drill-through reports, automated reporting, executive dashboards, forecasting visualization, performance monitoring, profitability analysis, and business intelligence techniques to transform marketing and sales data into actionable insights for strategic brand growth and business planning.
CRM/SFA Course
The **CRM/SFA Course** covers basic to advanced concepts for Marketing Mix and Brand Analysts in the FMCG industry, including customer relationship management, sales force automation, lead management, customer segmentation, retailer and distributor management, sales pipeline tracking, campaign management, trade promotion management, territory management, customer interaction tracking, order management, workflow automation, performance reporting, sales analytics, market coverage analysis, customer retention strategies, dashboard creation, integration with ERP and BI systems, and KPI monitoring to improve sales effectiveness, strengthen customer relationships, and support strategic marketing decisions.
SQL Course
The **SQL Course** covers basic to advanced concepts for Marketing Mix and Brand Analysts in the FMCG industry, including database fundamentals, SELECT queries, filtering, sorting, joins, aggregate functions, GROUP BY, HAVING, subqueries, Common Table Expressions (CTEs), window functions, CASE statements, views, stored procedures, indexing, query optimization, transaction management, sales data extraction, customer analytics, campaign performance reporting, pricing analysis, market trend analysis, data validation, and large dataset management to retrieve, transform, and analyze marketing and sales data for informed strategic decision-making.
Key Responsibilities
- Analyze brand performance and market trends
- Evaluate marketing mix effectiveness across product, price, promotion, and place
- Monitor sales and campaign performance
- Conduct consumer and competitor analysis
- Develop marketing dashboards and reports
- Measure ROI of marketing initiatives
- Identify growth opportunities and market segments
- Support brand strategy and product positioning
- Forecast demand and campaign outcomes
- Provide data-driven recommendations to improve brand performance and market share
Growth Path
Tools Used
Perfect For
Marketing Professionals | Brand Managers | FMCG Executives | Business Analysts | Market Research Professionals | MBA Students & Graduates | Product Marketing Professionals | Data Analysts | Consumer Insights Professionals | Early-Career Marketing Aspirants
Fee Structure
Mentor
Analytics Learners
Professional Analyst & Mentor
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