Marketing Analyst

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Role Overview

A Marketing Analyst tracks campaigns, customer behavior, website performance, and sales funnels using analytics tools.

Key Responsibilities

  • Marketing dashboarding
  • Customer segmentation
  • Conversion analysis
  • Campaign performance tracking
  • A/B testing

Skills You Learn

  • Google Analytics
  • SQL
  • Marketing metrics
  • Attribution models
  • CRM analysis

Tools Used

GA4, Google Ads, Power BI, Excel, HubSpot, Meta Ads analytics

Ideal For

Digital marketers, data enthusiasts, e-commerce aspirants.

Job Titles

Growth Path

Marketing Analyst Growth Analyst Marketing Manager